کتاب Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

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Brief Summary of Book: Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy by Laurence Vincent

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Vincent, a chief strategic officer in a marketing agency, describes legendary brands as brands whose popularity is rooted in emotion, identity, and personal philosophy. He asserts that legendary brands such as American Express, Apple, and Harley-Davidson forge bonds with consumers through narratives and myths, and shows how marketers and brand managers can learn to think like storytellers by understanding the narrative cycle that binds consumers to the brand. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy by Laurence Vincent – eBook Details

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• Full Book Name: Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
• Author Name: Laurence Vincent
• Book Genre: Nonfiction
• Series Detail:
• ISBN # 9780793155606
• ASIN # 0793155606
• Edition Language: English
• Date of Publication: October 18, 2002
• PDF File Name: Legendary_Brands_-_Laurence_Vincent.pdf
• PDF File Size: 1.9 MB

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